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C3 Ignite - Rebranding one of Accra’s most vibrant & youthful Christian Communities
I’ve been a creative for over a decade and more than 7 of those years have been spent leading high functioning creative teams that create branding & marketing, design and develop products, and creating compelling media
Project Type
Rebranding
My Role
Creative Lead
Team Size
14 creatives
Year
2024
-
2026
Impact
Increase in cultural ownership
Significant increase in cultural ownership of the community’s new identity
3x
Increase in creative team productivity
Various departments were able to produce creative assets faster without the need to rely on a central system
Increase of brand love
New members reported visual communication being on of the main things that piqued their interest about
