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Making Ghana's earliest crypto product trustworthy
I’ve been a creative for over a decade and more than 7 of those years have been spent leading high functioning creative teams that create branding & marketing, design and develop products, and creating compelling media
Project Type
Rebranding
My Role
Creative Lead
Team Size
8 creatives
Year
2018
-
2021
Impact
50%
Increase in perceived customer trust
In crypto, credibility is currency. The new brand gave customers and institutional partners a reason to believe.
98%
Increase in brand coherence
A unified system replaced the ad hoc approach, bringing consistency to every touchpoint the business touched.
